Paint It OKC’s website wasn’t generating enough leads despite being a trusted home painting provider.
New optimized pages for all the services they offered, plus local citations, link-building, and other local SEO tactics.
A 300% increase in organic traffic and 18 new keywords in the top 3 positions in the first six months.
Paint It OKC was doing ‘just fine’ based on outward appearances. The business recently launched their new website on WordPress, had 20+ five-star reviews on Google, and was getting many leads from word-of-mouth referrals.
Unfortunately, what their new site wasn't doing was ranking for any relevant keywords or generating any traffic. That's when they reached out to Geek Powered Studios where I was then an SEO Specialist, to see if we could help out.
We started the project by running a comprehensive audit of the entire site to see what issues needed to be addressed, and by talking to the founders to identify what services they wanted to focus on.
The audit revealed some major issues with site structure, missing title tags and meta descriptions, and some technical issues. The team also wanted to target commercial and residential painting service keywords in the local OKC area, but the site lacked targeted content that would help them rank for these services.
Based on these insights, I created an SEO strategy that focused on creating targeted landing pages for all of their painting services.
After completing keyword research, I worked with our dev team to create new pages for their core services – commercial painting, interior and exterior house painting, and cabinet painting — and, later, sub-pages covering related services such as pressure washing and color selection.
Next, I optimized all on-page elements (titles, meta descriptions, headings), added alt text to images, and added internal links throughout the site to improve SEO signaling. I also added Paint It OKC to relevant online directories and review sites to improve their local presence, and created an outreach strategy to acquire backlinks from other local businesses and painting industry websites.
Finally, I added schema markup, cleaned up 404 errors, linked orphaned pages, and addressed other backend issues that were causing crawling errors to enhance the site’s overall performance and search engine visibility.
Within a few months, Paint It OKC's website started ranking on the first page for relevant keywords such as “OKC house painter” and "commercial painting OKC." Their organic traffic increased by over 50% in the first three months, and they started generating leads from the website for the first time.
Over the subsequent months, their rankings continued to improve and they saw a steady stream of new business.
Six months later, while meeting the team to review our progress, I explained how the site was now ranking for 86 new keywords, and how we saw a 300% increase in conversions over the past 30 days alone. The team was thrilled with the results and shared how they had to hire more staff to keep up with the extra demand.
This project was exciting to work on, in part because it took just six months to see results (an outlier for most SEO projects) and because it reinforced something I already knew. Contrary to most headlines and prevailing industry sensationalism, SEO is not dead.
It's just evolving.
When done right, it can have a big impact on certain types of businesses. And when you find a good fit and focus on the fundamentals, it can transform that business from doing 'just fine' to phenomenal.
